Notes on the work.
Short pieces on how this practice approaches the problems it is commissioned to solve. They describe method, not results.
What a website diagnostic actually covers
A diagnostic is not a redesign proposal with a different name. It is a structured read of a site you already have, and its value is in what it tells you not to change.
Read the note → 2026-09-14Membership site or client portal: picking the right structure
The two are often described as one thing. They answer different questions, and choosing wrongly is expensive to undo later.
Read the note → 2026-09-14Why acceptance criteria belong in the contract
A website project that has not defined what "finished" means will be argued about at the end. Writing it down first is cheaper than winning that argument.
Read the note →Notes are added as they are written. There is no schedule, and nothing here is a newsletter — no email address is collected to read them.
Start with a conversation.
A consultation is a scoped conversation about what you need, not a sales call. You will leave it knowing whether this is the right practice for the work.